Figuring Out Your Company's Custom Boxes Needs
Every company wants to create a
memorable experience for its customers so that its brand is vividly remembered.
Wholesale
Custom Boxes This provides returning customers, which
in turn, generates higher revenue. A balance must be struck between providing
utility packages and spending too much of the budget at the checkout. Taking
into account some of the following attributes can help make the decision a
little easier.
Materials
First, what material do you want
to package the product? It's heavy? Is it potentially toxic? Is there a need to
deter theft? All these questions will help you decide which material is the
most suitable. Cardboard is the most commonly used material because it is
relatively inexpensive, resists stress in the form of dropping or mishandling,
and is generally made from recycled paper, so it is relatively environmentally
friendly, which can be a point of departure. Sale for many people. If there is
a danger of leakage, plastic containers may be more suitable. If product
presentation is part of the experience, wooden or metal boxes may be the right
choice. If the product is jewelry, small hinged boxes covered in velvet are
best suited.
Logo
Determine the size and location
of the company logo on the box. It must be large enough to be memorable and
easily visible. The logo should be something that is easily recognizable, even
if a person cannot read and write. Think of famous company logos that children
will recognize. The human eye instinctively looks for patterns like faces or
curves, so keep that in mind when creating a logo.
Size
What size is the product? It
should be large enough to completely wrap the product, but not large enough
that the product will break during shipping.
Shape
What is the shape of the product?
Should the box be round, like a cheese box or a hat box? Should it be a cube?
Should it be pyramidal? Rectangular and flat, like a pizza box? A vacuum
cleaner, for example, should be packaged in a tall, narrow, rectangular
cardboard box to provide maximum protection while leaving enough room for the
vacuum's odd shape. What shape do the outer dimensions of the product create?
Will it be used as a component of
a larger display or will it just ship in the box?
Will it be a gift? Some companies
have a monthly mail order service, in which the container reflects the items
that may be in it. For example, a wine of the month club will generally have a
wooden box, filled with bottle pads, with a company logo and perhaps something
to spark thoughts about the country the wine comes from. Another company
packages a mystery gift every month, and the packaging is a clue as to what the
gift may be. Using creativity and imagination, one can see that the sky is the
limit for a company's custom boxing needs and requirements.
The above are just a sample of
the variables to consider, but most companies that offer Custom Boxes
have special advisors to help companies choose the correct boxes for their
specific needs. They will work with the companies so that each product is
packaged uniquely and appropriately.
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